Why branding shoots are so important…
Branding shoots are important for many reasons. I know, I know…..you business owners don’t think you need to show your face in order to run your business.
You may be thinking that just promoting your product, work or skills is enough. But the truth is, people are way more likely to trust a business if they see YOU behind the business. Think about it…..how many times, have you looked up a business or their Instagram account, and tried to search their feed to see what the owner is like, or their stories to see what their personality is like?
People WANT to see the face behind the business
Branding shoots are an amazing way to show people the face behind your small business! Your customers aren’t just investing in your business they’re buying from and investing in YOU. Truth!
Branding shoots capture your personality and how it seeps into your business
They are a great way to get a mix of professional photos of you, but also you …doing what you do….they can encompass a mix of product photography, natural lifestyle photography and headshots – everything you need to show people who you are.
It builds trust between you and the client
People are far more likely to trust your business if they see their is a legitimate and dedicated face behind the business. Even more so with photos that capture your personality! Building that trust comes into a lot of factors, but through photos is one of the best.
How to prepare for a branding shoot
I’ll guide you through your entire experience from planning your shoot location, to what work props to bring, and most importantly I’ll help bring out the best YOU in your images through posing! I’ll be sending you a very specific questionnaire that will ask important things like what you hope to accomplish with these images, and how and where you plan to use them.
Are you interested in booking a branding photoshoot? Visit my branding page to learn more, and contact me via email. I’d love to capture your professional branding photos to represent your business.
Also visit my Instagram, where I give business tips and free information.
Cindy Swanson, Cindy Swanson Photography